Marketing

The Independent Authority for State Revenue (AADE)  has started an investigation, as celebrities promote products and services through social media, but there are indications that they do not declare the income from this activity.

In August, the low-cost airline EasyJet will serve 30 countries. There is a dropout of three countries compared to the same month in 2019 - Estonia, Finland, Norway and Slovenia will no longer be served, although all of them except Norway will "return" in September-November.

Ljubljana – Turnover from the sale of goods in Slovenia declined in both wholesale and retail trade in 2020. It totalled EUR 26.2 billion, down 5.7% on 2019. Due to the lower mobility of the population, fuel sales revenue fell markedly, according to the Statistics Office.

Austrian energy drink giant Red Bull lost its trademark cancellation lawsuit against a local company producing soda in the Mediterranean province of Antalya.

In the last hearing of the case held in an Ankara court, Red Bull's case was dismissed on the grounds that there was no similarity between the two trademarks.

Product placement is big business

App-based payments are already very common in Chinese brick-and-mortar businesses

Another angry open letter was sent today by the Association for Modern Trade (MTA) , an organization that brings together some of the largest food and non-food retail stores in Bulgaria. It once again notes that the decision of the authorities not to open from April 1 the large non-food stores is detrimental to their business.

Food prices in Bulgaria are the highest for the last 5 years. Prices of most products have risen to a record high during the pandemic, data from the State Commission on Commodity Exchanges and Markets show.

Anzer honey, a product of Turkey's northeastern Rize province, has earned a geographical indication from the Turkish Patent and Trademark Office (TPTO), authorities announced on Feb. 26. 

While during the Covid-marked 2020 we stayed more at home and walked mainly to the refrigerator and back, it turned out that we had been eating record-expensive foods. The analysis of wholesale prices of staple groceries: sugar, flour, oil, rice and pulses scored an year-on-year increase, with the annual averages for most of them being the highest for the period 2015 - 2020.