Millennials

Athens is successfully tapping the global trend of city break tourism, with the Greek capital enjoying an unprecedented boom of investments in new hotels and homesharing accommodation offered through online platforms such as Airbnb and HomeAway, as one in six visitors to Greece spends at least one night in Athens.

Athens is ranked 91st among the top 100 cities to spend 48 hours, according to WeenekdGo. The goal of the study was not only to define which factors make a city great for short visits, but also which trips are best suited to different age groups and dynamics.

Millennials, i.e. the first generation of “digital natives” born roughly between 1980 and 2000 (depending on who you ask), are a much coveted group for marketers as they are not only the next generation of mainstream consumers, but also reaching a stage in their lives where they have money to spend.

Have you ever thought about what life would be like without the internet? Given the volume of time people spend immersed in their smartphones, iPads and laptops, an unconnected life is pretty hard to imagine these days.

Over one third of 18 to 34 year olds (still) in a relationship read their partner’s text messages without permission at least once per week. According to the results of a new survey by YouGov in the United States, 24 percent are even doing this every day.

Born out of the social and economic situation in which they grow up, every generation has a different outlook on life. To see an example of this, one only needs to compare Baby Boomers (born between 1946 and 1964) and Millennials (between early 1980’s and late 1990’s).

A recent GFK blog about millennials fascinated me with its solid findings about the generation that everyone is talking about these days. We talk about them because they are digital natives; we believe that they have different priorities.  

'Against Elections: The Case for Democracy' by David Van Reybrouck (Bodley Head, 208 pages, $15)

Millennials will become the largest spenders on hotels as early as 2017, claims Sabre.

Sabre’s vice president of marketing for hospitality solutions Sarah Kennedy Ellis presented at ITB a sneak preview of some research into millennial trends in hospitality.

TripBarometer measures global travel trends among TripAdvisor customers and business owners and for this edition particular attention is paid to the needs and behaviors of three different generations – Millennials, Generation X and Baby Boomers when traveling for business and/or vacation.