Olga Kefalogianni

Adapting to the modern needs of tourism and innovation are the main characteristics of the Tourism Ministry's planning, Minister Olga Kefalogianni said at the first meeting of the board of directors of the Greek National Tourism Organization (GNTO) for 2024.

The ministers of tourism, Olga Kefalogianni, and education, religion and sports, Kyriakos Pierrakakis, on Thursday discussed ways to improve tourism education and training.

Kefalogianni noted that improving tourism studies and increasing the skills of tourism workers were closely linked to attempts to improve Greece's tourism product, which is a priority goal for the government.

Tourism Minister Olga Kefalogianni told Skai TV on Wednesday that the ministry aims to dynamically promote Greece in foreign markets using new media, such as TikTok and others, while expressing her optimism for the new tourism season.

Referring to 2023, she noted that it was a record year for arrivals and revenues, exceeding the figures of 2019.

Tourism Minister Olga Kefalogianni said the government is trying hard to prepare an even better future for Greek tourism, boosted also by the significant resources supplied by the European Union.

US Ambassador George Tsunis congratulated Greek Tourism Minister Olga Kefalogianni on the record year experienced by Greek tourism at their meeting in Athens on Wednesday.

The political leadership of the Ministry of Tourism was engaged in a race to deal with the crisis in the tourism industry on Monday, following the massive fire on the island of Rhodes.

Tourism Minister Olga Kefalogianni, as well as her deputy, Elena Rapti, arrived on the island on Sunday, in order to help manage the situation.

The aim of the new government is to see Greek tourism industry becoming "strong, competitive and sustainable," noted new Tourism Minister Olga Kefalogianni, speaking at the ministry handover ceremony on Tuesday, with outgoing caretaker Tourism Minister Ioanna Dretta.

By Stathis Kousounis

Tourism in Greece is a vital growth factor for the country as it bolsters business activity and creates jobs, Tourism Development Minister Olga Kefaloyianni told Bloomberg TV on the second day of the World Travel Market (WTM), the industry’s biggest annual fair held in London.