Apple Intelligence

Apple reported revenues that narrowly surpassed analyst expectations as it enjoyed a boost from iPhone sales.

The company saw quarterly revenue of $94.9 billion in the three months ending September 28, up from the same period last year.

Revenue in greater China, however, showed weakness, falling slightly from the same period a year earlier to $15 billion.

Apple’s Apple’s new era focused on artificial intelligence officially kicked off Friday with the release of the iPhone 16, which is now available in the company’s stores in nearly 60 countries.

New models of the Apple iPhone 16 are displayed after Apple's "It's Glowtime" event in Cupertino, California, Sept. 9, 2024.

Apple on Monday unveiled new iPhones built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race.

Apple has unveiled "Apple Intelligence," its suite of new AI features for its coveted devices and a partnership with OpenAI as it seeks to catch up to rivals racing ahead on adopting the white hot technology.

For months, pressure has been on Apple to persuade doubters on its AI strategy, after Microsoft and Google rolled out products in rapid-fire succession.