Elan

From Gorenje and Elan to Akrapovič and Dončić, Slovenian brands have long had a strong reputation. Many beloved old brands have fallen into oblivion due to market changes, but new ones are created all the time - and their importance extends beyond business.

Elan, a Slovenian company with a 78-year tradition in development and production of skis, is adapting to shorter winters by expanding into other sports. After launching a water sports collection two years ago, Elan has now presented two new models of electric bikes.

Begunje na Gorenjskem – The sports equipment manufacturer Elan is making a comeback to the cycling market after 15 years, having announced the production of mountain bikes and trekking bicycles for men, women and children.

Begunje na Gorenjskem – Former US skiing star Bode Miller has paid a visit to Slovenia as part of what is now a confirmed partnership with sports goods maker Elan in the production of Miller’s own ski brand.

Begunje na Gorenjskem – The sports goods maker Elan has presented its new product, Elan Voyager, a pair of highly-efficient versatile foldable carving skis, the first such innovative product in the world. The new skis will facilitate access to steep slopes and change the future of skiing, said Elan at Monday’s online presentation.

Elan Zivotofsky is a General Partner and Head of the Investment Team at Ourcrowd, a leading global equity crowdfunding platform. Elan has over 15 years of extensive, on-the-ground experience, focused on researching, raising capital for, and investing in Israeli companies. Elan has deep knowledge of the Israeli investment landscape, startup scene and the overall Israeli capital markets.