Türk Telekom tops Turkey's leading brand list

A leading British consultancy named Türk Telekom on June 14 as Turkey's most valuable brand for 2017.        
According to the London-based Brand Finance valuation consultancy's list of top 100 Turkish brands for the year, the integrated telecommunications service provider topped the list with a brand value worth more than $2.6 billion.        

The leading communication company's value was up 11 percent in 2017 compared to last year, the survey read.        

Türk Telekom was followed by another Turkish communications company, Turkcell, with a brand value of $1.96 billion, representing a rise of 37 percent during the same period.        

The brand value of Turkish Airlines, which topped last year's survey, slipped 22 percent to $1.92 billion, putting the flagship Turkish carrier third.        

Akbank ($1.58 billion), a Turkish lender owned by the Sabancı Group, and Garanti Bank ($1.55 billion), one of the leading lenders in the Turkish market which is partly owned by Spanish lender BBVA, placed fourth and fifth, respectively.        

The top 10 also included durable consumer goods producer Arçelik with a brand value of $1.2 billion.        
State lenders Ziraat Bank ($1.3 billion) and Halkbank ($806 million), as well as private lenders İş Bank ($1.25 billion) and Yapı Kredi ($951 million) were also on the list.      
  
Turkey's banking sector performed well on the list with six brands in the top 10, with a combined value of $7.5 billion.        

Brand Finance also revealed that the total worth of Turkey's 100 most valuable brands decreased by 6 percent year-on-year to stand at $27.4 billion in 2017.      
 
Muhterem İlgüner, managing director of Brand Finance Turkey, noted there was a...