Greece's electrical goods retailers have suffered in the last decade

German electrical goods chain Media Markt is reconsidering its position in the Greek market after 13 years in the country, as - despite signs of recovery in the local economy - parent company Ceconomy appears to have lost its patience with repeated annual losses by the chain and the failure to expand its market share. The sale of its Greek activities to a rival chain is said to be among the scenarios on the table.

If that happens, then Media Markt will join the list of electrics and electronics companies that have been wiped off the Greek map in the last 10-15 years. The most recent example was Ilektroniki Athinon, which went bankrupt in 2016, and its activities were not transferred to another chain.

The crisis has played a role in the sector's concentration. After all, spending on technological goods, be it washing machines or cell phones, is considered flexible and is...