Retailers are omnichanneling

More and more retailers are increasingly employing the so-called omnichannel strategy, utilizing modern technology means such as voice orders, simulators and chatbots.

The use of the internet in shopping is now much more than just looking for brick-and-mortar stores; it involves providing a complete shopping experience and range of services to consumers, whether they make their purchases from the physical or the online store. That strategy can range from trying on clothes and shoes in simulators to receiving personalized offers the moment the customer enters the physical store, and from suggesting purchases based on profile and personal style, to the simple, but hugely important and environmentally friendly issue of electronic invoices simply by using a cellphone.

Why are all these needed? Firstly, with the pandemic and technological avalanche modern consumers are...