Brand

The nation brand of Greece

Greece is entering a new era. Leaving behind the financial crisis, the country has undergone a profound transformation and is now seen as a rising diplomatic and economic power in Southeast Europe and the Eastern Mediterranean. From once a calamity, Greece has become a success story. With this transformation, new thinking is needed to shape Greece's new narrative.

Global Shift: Consumers Flock Back to Physical Stores Despite E-Commerce Boom

According to research, consumers worldwide are returning to physical stores for personalized service. The findings of the latest edition of EY’s regular global survey, Future Consumer Index (FCI), which involved more than 23,000 consumers in 30 countries, show that 32% still want the personalized service that only physical store shopping can offer.

Proliferation of e-store fraud

A few days ago the Ministry of Development proceeded to impose a fine of 120,000 euros on an online store based in Larissa and at the same time suspended the operation of the store in question, as this possibility is now provided for by consumer protection legislation.

Consumption of milk is in further decline this year

The soaring retail prices of milk have led to a further decline in the consumption of the commodity this year, by 5.3% in sales volume terms in the year to April, following the drop registered for the first time in 2022.

Inflation has forced consumers to cut down even on basic food items, also switching away from branded products toward supermarkets' private label offerings.

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