Brand

Turkey’s largest conglomerate Koç Holding has still yet to reach its global targets, the group’s chairman has said, heralding new overseas investment plans, potentially in the Far East.

“As the group, we are not at the place we desire to be at in the global game,” Koç Holding Chairman Mustafa Koç told daily Hürriyet in the South African city of Durban.

Global search giant Google is the best-known brand in Bulgaria, a yearly Top 20 ranking shows.

While the first five brands are international (Coca-Cola, Nescafe, OMV and Adidas come after Google), the sixth position is occupied by the Bulgarian private national channel bTV.

The Apple brand and logo are named the most valuable brand in the world, according to the Interbrand Best Global Brands annual report, quoted by The Guardian.

It is worth nearly USD 119 B - more than twice Bulgaria's GPD for 2013, estimated at roughly USD 53 B.

By Dimitra Manifava

Beer is showing robust resistance to the overall decline in the alcoholic beverages market in Greece, the latest statistics have shown.

'Turkey, Discover the Potential' brand is aimed to become a joint identity mark for Turkish goods

Switzerland has watches; Belgium chocolates; Germany has its non-breakable machines; Italy has its cuisine, fashion and furniture…

Well, do we have, as a country, sectors that lead in the world, brand marks that are known worldwide?
No, we do not.

US internet overlord Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday.

Google's brand value shot up 40% in a year to  USD 158.84 B, Millward Brown said in its 2014 100 Top BrandZ report.

The country’s reputation has been seriously tarnished in numerous countries across the world over the last few years but now it is time for Greece to put this unfortunate phenomenon behind it.

The truth is that the Greek people work particularly hard and the country has accomplished major changes that have awakened some fears in a number of European Union countries.

BELGRADE - Metalac and Plazma have been the best brands in Serbia in the last ten years, it was announced at a ceremony in Belgrade, during which the winners of the 10th "Best from Serbia" award were declared.

This year, 175 brands applied for this prestigious recognition, and 23 winners were declared for 2013, including the best commodity and corporate brand in the previous decade.

The most popular brands among the Bulgarian internet users are Samsung, Nivea, Nokia, Adidas, Sony, LG, Coca-Cola and Nike. 

Those are the brands in different categories, associated with “good quality” and “good price” by 1670 Bulgarian internet users, aged 20-59, surveyed by Gemius. They are also the most often mentioned online.