Brand

Named after Nataša's son, Andraž

Brand Week Istanbul will host the world of gastronomy for the first time this year with the motto "Eat Brand Love." World-renowned names in the Brand Week Gastro, which will be held in Meydan Foyer inside Zorlu PSM, will come together for this year's theme "Ideas Beyond Borders."

One of Europe's largest retail chains, Germany's Kaufland, and one of the world's largest consumer goods manufacturers, Unilever, entered into a trade dispute over the prices of the goods sold. This has led to a break in their relationship, which will also affect the Bulgarian market. In early September, the chain decided to remove from sale 480 Unilever products in Germany.

Inspectors from Greece's financial crime squad (SDOE) said they arrested a businessman on the southeastern Aegean island of Rhodes on Monday for the large-scale manufacture of clothes, bags and other items bearing fake labels of well-known brand names.

Police said the inspectors located the workshop, housed in a three-story building, after a four-day investigation.

Leading home appliances brand Beko has set out on a mission to raise awareness of childhood obesity in partnership with longstanding partner, FC Barcelona. 

Unilever, the Anglo-Dutch consumer goods multinational whose vast stable of brands includes Dove, Knorr and Ben & Jerry’s, is basing its headquarters in the Netherlands, ending its longstanding structure of having head offices in both Rotterdam and London, the company announced on March 15.

ndrew Morris, founder of the investment company The Blueprint, sat on the jury of the b2b Media First Annual Awards for achievements in employer brand building and promotion. He presented the awards in the Employer Brand Leader of the Year category to the winner, Sutherland Global Services Bulgaria.

Mr. Andrew Morris Will Give the Special Prize in the Employer Branding Network Category b2b Media, with the investment company The Blueprint as partner, will launch the first edition of the Employer Branding Awards in this country. The project is about recognizing the achievements of companies on the Bulgarian market in promoting and strengthening the image of the employer brand.

The Turkish government is hell-bent over producing a national car brand. There are various reasons for that, but most importantly, having a national car brand would decrease the country's trade deficit. If the national car is an electric one it would be even better because it would also decrease the deficit created by petroleum products.

The actors in commercials on TV represent a brand. They are supposed to be sweet, sympathetic, fun, full of love and respectful. They save cute animals trapped in a tree; they are the hope of old people who are alone during holidays; they carry the flag on national days, pumping pride into our veins. 

They inspire confidence; they help overcome difficulties.