Influencers, popular websites come under tax scrutiny

The intense social media activity of certain popular influencers has led the Independent Authority for Public Revenue (AADE) to inspect those who directly or indirectly advertise products. The focus is on whether the income they earn from advertising products on Instagram, TikTok and Facebook is declared in their tax returns. 

The first audit yielded a scoop, according to AADE officials, as not only had the income from advertising products not been declared, but the influencer in question, a well-known model, is also a shareholder in the company that represents them in Greece.

The audit had been launched in order to determine whether she had declared the income in her tax return. However, the auditors also found that the influencer led viewers to a specific e-shop, in which she is also a shareholder. The company's turnover was audited to see if what had been declared...