Celebrity
Online Formats Rise as Influencers Take Over Bulgarian Entertainment
In today's digital landscape, influencers are becoming the new celebrities, amassing millions of followers and gradually overshadowing traditional television as the preferred source of entertainment. This trend is evident in Bulgaria, where influencers are stepping into the limelight with online content that directly competes with TV.
Trade Ministry slaps ‘influencers’ with fines
The Trade Ministery's Advertisement Board has imposed a total of 6.4 million Turkish Liras in fines on 11 social media influencers.
The board, which has been scrutinizing advertisements on social media platforms, slapped five influencers with fines last year and another six this year.
Authorities launched the Artificial Screening of Social Media Ads Project in March 2022.
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State fund takes the reins in arrested influencers’ companies
In a move to avoid victimizing third-parties, operations and product sales in the companies of arrested social media influencers continue, which are now overseen by the Savings Deposit Insurance Fund (SDIF).
Greek ministry to start probing influencers
With the assistance of digital tools from the European Commission, Greece's Development Ministry will investigate the commercial practices used by influencers on their social media accounts in the coming weeks in order to protect consumers from misleading commercial practices.
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Influencers, popular websites come under tax scrutiny
The intense social media activity of certain popular influencers has led the Independent Authority for Public Revenue (AADE) to inspect those who directly or indirectly advertise products. The focus is on whether the income they earn from advertising products on Instagram, TikTok and Facebook is declared in their tax returns.
The Influence of Influencers (infographic)
Influencers currently yield the biggest power over people’s purchasing decisions in Brazil, China, and India
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Tax evasion – Famous Greek Influencers under scrutiny
The Independent Authority for State Revenue (AADE) has started an investigation, as celebrities promote products and services through social media, but there are indications that they do not declare the income from this activity.
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