New-generation initiatives boost ‘Turkish tea tourism’

Türkiye's northern coast, with its nascent entrepreneurial model, is attracting international tourists through several workshops that delve into the renowned tea production journey.

These workshops offer participants a comprehensive glimpse into the intricate process, from the verdant tea fields of the Black Sea Region, particularly Rize, to the meticulous packaging stages.

Among the attendees were Christina Kierner and Johannes Kierner, a Dutch couple intrigued by the odyssey of the artisanal tea they ordered from Türkiye, prompting them to traverse approximately 4,000 kilometers from Amsterdam to Rize.

In the tea gardens, this couple in their fifties harvested tea by hand and subsequently produced "black," "oolong" and "green" varieties during the workshop. The Kiener couple also celebrated their 35th wedding anniversary by exchanging the teas they crafted.

Captivated by her inaugural visit to the region, Christina Kierner remarked, "Prior to this, I had scant knowledge about tea and Türkiye. I've realized the profound difference between my previous understanding and my current insights. Producing tea is a venerable occupation, demanding significant effort and dedication."

"My familiarity with Türkiye was largely confined to the Marmara Region, with Rize being merely a name on the map. Our tea-driven quest here has left me profoundly impressed," Johannes Kierner added.

"It's my first encounter with a tea plant. The mountains, cuisine, and warmth of the people have deeply moved me. I am immensely grateful."

Seda Algün, the group guide, who along with her husband runs a tea shop in Austria, mentioned that they frequently receive inquiries from foreigners about the production processes.

"We wilted the tea we...