Hospitality leaders discuss investment opportunities and challenges in Greek tourism sector

Hospitality leaders discussed the opportunities and challenges of investing in Greece's tourism sector during the second day of the "Reimagine Tourism in Greece" conference on Tuesday.

Adrian Messerli, EMEA president of Four Seasons Hotels, remarked that his company has identified valuable partners and attributes that make Greece an attractive investment destination, including its environment, climate, culture and cuisine. However, he noted that challenges primarily related to infrastructure and staffing still exist.

"When developing luxury tourism, one issue is the lack of parking spots for private jets. These are the challenges we are working around," he said during a discussion moderated by Financial Times journalist Eleni Varvitsioti. He also expressed optimism regarding the government's collaboration with the private sector to tackle these issues.

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