Apple turns (RED) for World AIDS Day
Apple is marking World AIDS Day by giving more than 400 of its stores a makeover in red.
Apple says that stores on five continents are turning their logos red or featuring red window decals on Dec 1 in an effort to raise visibility for World AIDS Day.
It's also launching new products and efforts to support (RED), a multi-brand effort aimed at raising money to fight the spread of the disease in Africa.
The tech giant is adding four new (RED)-themed products to its lineup, including iPhone cases and Beats headphones. Some popular games in Apple's App Store are offering (RED)-themed in-app purchases.
Apple also says it will donate up to $1 million to (RED) from money raised through Apple Pay.
Apple is marking its 10th year of partnering with (RED).
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