SETE chief predicts 2024 will be a ‘landmark year’ for Greek tourism

Yiannis Paraschis, president of the Greek Tourism Confederation (SETE) and CEO of Athens International Airport, has predicted that 2024 will be a "landmark year" for Greece's tourism while cautioning against taking the solid growth of the sector for granted.

During a fireside chat with Skai TV news presenter Sia Kosioni on the second day of the "Reimagine Tourism in Greece" conference at the new Aegean Airlines hangar at the airport on Wednesday, Paraschis emphasized the need for measures to protect the industry's competitiveness.

"It is clearly a warning bell that trends are changing," he said when asked about the decrease in tourism revenue this July compared to the same month last year. He said that summer tourism may not be as popular as it once was due to overcrowding and high temperatures.

"But it also indicates that what we experienced, and probably took...