Hypermarket

The modern retail outlets in Bulgaria continue to increase their market share, on the account of the small independent stores, shows a GfK survey, quoted by Dnevnik.bg.

In 2007 the modern retail outlets, such as super- and hypermarkets, held 42% of the FMCG sales, while in 2011 their share reached 55%.

The entry of the modern retail chains in Bulgaria brought mostly benefits to the country's economy, shows a survey of the Institute for Market Economy (IME). 

Their presence in the country “legalized” the turnovers of the retail trade, and brought BGN 5 B to the economy in the period 2004 – 2013. In the same period those chains paid BGN 1 B in VAT.