Influencer marketing

French social media influencer Jerome Jarre, who raises humanitarian aid through crowdfunding campaigns, says small individual actions can lead to big changes.

Seven social media influencers from seven countries on Oct. 3 visited Turkey’s northwestern Çanakkale province to mark the Year of Troy. Click through for the story in photos...

An Iraqi model and social media influencer has been shot dead by unknown attackers in Baghdad after receiving threats.

Konnie Metaxa, the sexy daughter of Greek singer Lefteris Pantazis and self-proclaimed digital influencer, has done it again as she shared a provocative photo sitting legs crossed on the toilette completely naked. Hot Konnie, who live in London had a towel wrapped around her head and was sporting a pair of dark sunglasses with a cigarette in hand.

The explosion of social media has given rise to a new type of star known as the influencer. A lot of these individuals have careers outside social media, but have managed to become famous for harnessing the power of social media, and particularly Instagram, reaching millions of followers. Their power has resulted in many brands offering them large sums of money to promote their products.

Social media celebrity, actress and self-proclaimed “digital influencer” Konnie Metaxa told People magazine that she takes any negative feedback in her stride. “You cant’t be liked by everyone. It would’t be normal. When you work in the media spotlight, you have to accept negative criticism. But fortnatley for me, most of the comments I receive are positive”, she told People.