Marketing

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Turnover at stores in Greece improved somewhat over the holiday period compared to last year but remains a long way from satisfactory, according to retail experts.

Just 8.5 percent of the products acquired through the Skroutz website in the context of the week-long "Black Friday" promotional event last month were purchased at a notable discount - over 10 percent - which was far less than the already low 15 percent rate last year.

Supermarkets in Greece have a significant scope for further increasing their turnover, not only through increasing demand for the brands and products they already stock, but mainly by expanding to new categories of products and services.

You have an extensive background in the field of tourism. What makes an excellent tourist experience? How vital is transport in this equation?

The volume of turnover in retail trade (excluding trade in motor vehicles and motorcycles), gross series, increased by 7.1pct in the first nine months of this year, compared to the same period in 2018, due to the advance of sales of non-food products (+8.8pct), retail trade of motor vehicle fuels in specialized stores (+7.3pct) and sales of food, beverages and tobacco (+5.1pct).

The fall sales started on Friday across Greece and are scheduled to run through November 15.

This could be the last autumn store discount period following complaints by retailers who argue that the spring and fall sales add next to nothing to their annual turnover. In response, the government is considering liberalizing sales and offers regulations.

In October 2019, the total business climate indicator decreases by 1.4 percentage points compared to the previous month as a result of the more unfavourable conjuncture in industry, construction and retail trade. Industry, the National Statistical Institute reported in a press release.

Businesses tend to vary how well they treat their customers. Some are solely in the business of customer retention, with customers rewarded for loyalty and more effort spent in retaining customers than gaining new ones. Other businesses are concerned with gaining new customers and prepared for those customers to migrate elsewhere - with tricks to win them back again once they do.

Sectoral confidence in Turkey rose for services, retail trade, and construction in October compared to last month, the country's statistical authority [TÜİK] reported on Oct. 25.