TripAdvisor

Greek Tourism Organisation to spend €2m on online marketing campaign

The Greek National Tourism Organisation (GNTO) decided to promote the country’s tourism industry by earmarking €2m for promotional campaigns via Google, Facebook, TripAdvisor and Expedia. The General Secretary of the organisation, Dimitris Tryfonopoulos signed the relevant agreements with the online companies.

Infographic: TripBarometer provides key travel trends for 2016

TripBarometer measures global travel trends among TripAdvisor customers and business owners and for this edition particular attention is paid to the needs and behaviors of three different generations – Millennials, Generation X and Baby Boomers when traveling for business and/or vacation.

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