Cosmetics

Greek consumers bought makeup, face creams and body care products this year, a trend that is expected to continue during the holiday season, when people flock to stores for their Christmas shopping.

One of the most popular words used today by a girl in elementary or middle school is the word “skincare”. This particular word is omnipresent during breaks or conversations among groups of young girls belonging to Generation A, that is, those born after 2010, who are crazy about acquiring, exchanging, and of course, using beauty products.

The biggest color trend in fashion this autumn is undoubtedly chocolate brown. This dark, rich shade has appeared in myriad runways for the Fall/Winter 2024 season, from Bottega Veneta and Miu Miu to Ferragamo and Courreges, and has made numerous standout appearances in the street-style set during Fashion Weeks.

A unique perfume inspired by Emperor Nero has been recreated by a renowned fragrance expert and her team and will be showcased at the İzmir Culture Road Festival from Oct. 25 to Nov. 3 alongside other historical perfumes which will offer visitors a sensory journey through time.

Soap and cosmetics company Papoutsanis' first-half sales dropped 1.4%, to €31.7 million, in the first half, but pretax profit rose 18%, to €12.1 million, the company announced Friday. Exports accounted for 53% of turnover. 

The Scent Culture and Tourism Association, which highlights ancient perfumes, has recreated the "Telinum" perfume used by the Roman emperor Julius Caesar.

With tourism growing and Greek consumers turning to products they didn't use during the pandemic, the domestic cosmetics market appears to be gaining ground.

"Sales growth to a degree is inflationary. However, especially in the case of select products, we lost the consumers we were going to lose during the economic crisis," said a senior Galerie de Beaute chain executive.

The age of cosmetic and makeup usage has seen a drop with the influence of social media trends, causing adverse effects on the skin barrier observed as early as 18 years of age, experts warn.

Greek startup Coffe-eco is developing cosmetics and packaging (containers) from espresso grounds, having discovered an extraction method that utilizes the antioxidant actions and nutrients of many people's favorite daily drink.

Greek startup Coffee-eco, based in the western city of Patra, produces sunscreen, lip balm, face scrub, and anti-aging and moisturizing creams from coffee residue.

The effort got the attention of coffee chain Coffee Island, which has invested €400,000 in the startup, allowing it to set up a factory in Patra's industrial zone to produce its AuraSkin line of cosmetics.