The culinary minefield

It is a feeling, an assessment based not on research but on personal observation. In Athens, there are countless dining establishments; not only in the city center and tourist areas but also in peripheral neighborhoods there is an overwhelming abundance of restaurants.

Many of these businesses do not last long, often closing within just a few years. What is striking, however, is that quite frequently, a new dining establishment takes over the same location, as another entrepreneur believes their concept will be a success.

Everyone seeks to offer something new in order to stand out and gain a competitive edge

The restaurant industry is particularly challenging. It is arguably one of the highest-risk options, akin to navigating a minefield. Hiring a good cook with a reliable network of collaborators and suppliers is not enough; you also...