Foreign hotel companies focus on Greece

Large multinational hotel chains are increasing their activity in Greece. The low penetration compared to the country's hotel potential, which is far below that of other tourism destinations such as Spain or Italy, combined with the excellent prospects of tourism, are motivating the largest groups. They are constantly looking for partnerships with hotel property owners and their presence has been steadily increasing in recent years, although it still remains below the European average.

In the last month and a half alone, four new partnerships have been announced: After Four Seasons, which in collaboration with AGC Equity Partners will open the Four Seasons Resort Mykonos in 2025, and Accor, which will inaugurate the first Handwritten Collection in Greece (in Iraklio) and the first Movenpick in Greece, at Sivota, Wyndham Hotels & Resorts has announced it is in discussions for...