Firms ride e-shopping wave

The new consumer habits the pandemic has created are here to stay, at least for most of the consumers who are picking them up during lockdown.

Some of the habits originally expected to be adopted within three years by a large part of the population, such as buying groceries online, were in fact adopted within a few days and now are considered routine for many Greeks.

According to Convert Group data, over the third quarter of 2020, when there were hardly any restrictions on going out and coronavirus cases in Greece were falling, online supermarket sales posted a year-on-year rise of 183%. It is estimated that by end-2020, e-shopping on supermarket websites will have more than doubled compared to last year to exceed 100 million euros.

According to a survey by Krataion Consulting, under the auspices of the Greek eCommerce Association (GRECA), 16% of consumers made...