Tourism takings of €25 bln

There are growing indications that Greek tourism, after a record year in 2023, is headed for further growth of around 10% this year.

In addition to the 12% increase in bookings for holidays in Greece in January this year compared to the same month in 2023, reflected in the latest figures from the Greek Tourism Confederation, now Europe's largest tourism organization, TUI AG has reported 8% average holiday booking growth in Europe, with the strongest performances coming from Greece, Spain and Turkey. Along with the increase in holiday packages, the German tour operator also reported a 4% increase in the average price compared to last year.

Based on the data available so far from the Bank of Greece, which refer to revenues of 22 billion euros for 2023, the above estimates are equivalent to travel receipts of €25 billion in 2024 for the Greek economy.

Currently,...